Manager, Marketing Web Development

This position sits within our Marketing division, which plans, directs, implements, and measures marketing programs for our company, people, and software products.  

The Opportunity

As the Marketing Web Development Manager, you will be an integral part in the success of our GTM digital experiences. As a key member of the marketing team, you will lead a group that executes on strategies and tactics across our web presence through storytelling and design.

Your role will be a player / coach, who is directing team members and vendors to implement initiatives defined by strategy while also executing on those projects yourself. The Marketing Web Development Manager enjoys working in a modern development environment (HubSpot) and has a passion for balancing design implementation with the data driven aspects of web analytics to take our marketing results to the next level.

The Marketing Web Development manager will work with the Director, Brand & Digital Marketing to create a comprehensive SEO & SEM strategy, focusing on filling the top of the funnel with motivated prospects while optimizing conversions across our channels. An analytical approach, experimental mindset, and a desire to let data dictate decision making is essential for success in this role.

What You’ll Be Doing

• Lead a web development team focused on delivering motivated prospects and sales opportunities to the Go-To-Market teams.
• Design, build, maintain, and optimize web pages, user interfaces and interactive digital experiences ensuring ConstructConnect brand standards and web development best practices.
• Guide your team with an experiment-first mindset. Push your team to continuously test and learn, while reporting test results to all relevant parties so learning team learnings become learnings for the entire organization.
• Work with SEO Specialist to develop and execute on SEO strategies to increase organic search growth, visibility and drive high quality traffic to ConstructConnect’s web properties.
• Manage and implement PPC strategies, including keyword research and A/B testing, to maximize conversion and ROI.
• Analyze user behavior and web performance metrics to identify opportunities for improving landing and we page conversion rates.
• Work closely with and manage communications between web development team and other stakeholders in marketing, sales, and product teams to ensure web initiatives support broader company initiatives.
• Collaborate with sales and marketing teams to monitor and analyze sales funnel performance, ensuring alignment between web strategies and lead opportunity creation and conversion goals.
• Manage relationships with web development vendors and manage projects on which vendors are being used.
• Quality Assurance (QA), bug reporting, tracking, and testing across the Company’s digital marketing channels (internal and external).
• Stay updated on industry trends, web development technologies, SEO techniques, and digital marketing innovations to drive continuous improvement.
• Use various APIs and programming languages to pull in dynamic web content.
• Build reusable code and libraries for consistency and to reduce redundancies.
• Lead continuous efforts to provide accessible web experiences for people with disabilities that are compliant with federal and other regulations.
• Coordinate with team members to ensure web site(s) can adapt quickly and easily in response to continuous changes in web content, applications, and priorities.
• Contribute to management of web hosting and DNS records.
• This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.

What You Bring to the Team

• 6+ years’ experience in front-end web development with strong hand coding experience in HTML, CSS, JavaScript (JQuery), and responsive design frameworks.
• 3+ years’ experience building web experiences inside the Hubspot and Wordpress CMS.
• 3+ years’ experience managing a web development team.
• Experience in Enterprise B2B tech stacks that include connecting Hubspot to CRM systems (Salesforce), customer and user experience management systems (Gainsight PX/CS) and data lakes/repositories (GCP).
• Working knowledge of HubSpot HUBL platform, PHP, Python, backend databases (MySQL), BitBucket (Git).
• Experience with website analytic tools (e.g., Google Analytics/Google Tag Manager, HotJar).
• Experience with A/B tests and content targeting/personalization.
• Experience managing and updating a portfolio of websites with frequent updates with attention to detail with a strong eye for design layout with web/mobile UI/UX.
• Proven expertise in team management, accountability enforcement, results-driven leadership, and strategic decision-making.
• Experience in management and holding teams accountable, driving results, and making sound business decisions.
• Sound business ethics, including the protection of proprietary and confidential information. 
• Excellent verbal, interpersonal and written communication skills.
• Understanding of Agile processes and workflow a bonus.

Physical Demands and Work Environment:

• The physical activities of this position include frequent sitting, telephone communication, working on a computer for extended periods of time.
• Visual acuity is required to perform activities close to the eyes.
• This position is located in Cincinnati, OH or Atlanta, GA, with a hybrid/remote work schedule. Occasional travel to office and in-person events required.

E-Verify Statement 

ConstructConnect utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for ConstructConnect is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website. E-Verify® is a registered trademark of the United States Department of Homeland Security. 

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